# Privacy-first analytics features built to perform. Every feature in GhostlyX is designed to give you exactly the data you need, without compromising your visitors' privacy or your site's performance. ## Everything you need. Nothing you don't. Powerful analytics without the bloat. Built for developers and marketers who care about performance and privacy. ### Features - **Real-time dashboard** Watch your traffic in real time. See who's on your site right now, which pages they're viewing, and where they came from. [Learn more](/content/features/real-time-dashboard/index.html) - **Session Replay** Watch real user sessions with all text masked by default. No cookies, no personal data, full GDPR compliance. Scale plan. [Learn more](/content/features/session-replay/index.html) - **Heatmaps** Visualise click patterns and scroll depth on your pages. Privacy-first, with no cookies and no visitor tracking. [Learn more](/content/features/heatmaps/index.html) - **A/B Testing** Run privacy-first split tests on your pages. Deterministic variant assignment, Bayesian statistics, and no cookies. Business plan. [Learn more](/content/features/ab-testing/index.html) - **GhostlyX Analyst** Ask natural-language questions about your analytics and get direct, data-backed answers. Scale plan. [Learn more](/content/features/ai-analyst/index.html) - **Conversion funnels** Build multi-step funnels from pageviews or custom events. See exactly where visitors drop off and optimise every step. [Learn more](/content/features/funnels/index.html) - **Privacy by design** No cookies, no fingerprinting, no personal data stored. Fully GDPR, CCPA, and PECR compliant out of the box. [Learn more](/content/features/privacy-by-design/index.html) - **Traffic Map** See where your visitors come from on an interactive world map. City-level hotspots, colour-coded by rank. No cookies, no personal data. [Learn more](/content/features/traffic-map/index.html) - **Custom event goals** Track conversions, form submissions, file downloads, and outbound clicks without touching your analytics configuration. [Learn more](/content/features/custom-event-goals/index.html) - **Uptime monitoring** Get alerted the moment your site goes down. Monitor response times and availability with minute-by-minute checks. [Learn more](/content/features/uptime-monitoring/index.html) - **Global geo reporting** Understand where your audience comes from with country, region, and city-level breakdowns across every page. [Learn more](/content/features/global-geo-reporting/index.html) - **AI Insights** Get a weekly AI-written summary of your traffic, top content, and trends across all your sites. Scale plan. [Learn more](/content/features/ai-insights/index.html) - **Lightweight script** Our tracking script is under 2 kB gzipped. Virtually zero impact on your page load speed your Lighthouse scores will thank you. [Learn more](/content/features/lightweight-script/index.html) - **Shareable dashboards** Generate a public link to share your analytics with clients or teammates. Optional password protection, no login required. [Learn more](/content/features/shareable-dashboards/index.html) - **MCP server** Let AI assistants query your analytics data directly through the Model Context Protocol. Supports 10 tools. [Learn more](/content/features/mcp-server/index.html) - **Team members** Invite your team and assign per-site roles. Collaborate on analytics without sharing account credentials. [Learn more](/content/features/team-members/index.html) - **Email reports** Get weekly and monthly email digests delivered straight to your inbox. Traffic spike alerts keep you informed 24/7. [Learn more](/content/features/email-reports/index.html) - **REST API** Query your analytics data programmatically. Build dashboards, export reports, and integrate with your stack. [Learn more](/content/features/rest-api/index.html) - **Server-side tracking** Send pageviews and events directly from your backend. Track SSR pages, API routes, and any server context without a browser. Business plan. [Learn more](/content/features/server-side-tracking/index.html) ## Real-time visitors See exactly who is on your site at any moment. The live visitor count updates every 30 seconds and shows which page each visitor is on. ## No cookie banner needed Because GhostlyX stores no personal data and uses no cookies, you are not required to show a cookie consent banner. Your visitors will thank you. ## Traffic spike notifications Get instantly notified when your site experiences an unexpected traffic surge. Useful for viral content and product launches. ## UTM campaign tracking Automatically parse and display UTM parameters so you can measure the effectiveness of every email, ad, and social campaign. ## MCP server for AI assistants Connect AI tools like OpenCode, Claude Desktop, and Cursor to your analytics through the Model Context Protocol. Ten built-in tools let AI assistants query site stats, traffic sources, goals, funnels, uptime, and more. ## Click and scroll heatmaps See where visitors click and how far they scroll on any page. Heatmaps are fully anonymous with no cookies, no session recordings, and no visitor identifiers. ## A/B testing Run privacy-first split tests on your pages without cookies or personal data. Deterministic variant assignment ensures consistent experiences. Bayesian statistics give you clear probability scores instead of confusing p-values. ## Session replay Watch real visitor sessions replayed in your browser with every text node masked by default. No cookies, no personal data stored, and full GDPR compliance. Mouse movements, clicks, scrolls, and page navigations are recorded anonymously. Rage clicks, dead clicks, and JavaScript errors are detected automatically. ## Server-side tracking Send pageviews and custom events directly from your backend using a scoped API token. Track SSR pages, API routes, queue jobs, and any server context where a browser script cannot run. The same privacy guarantees apply: IP addresses are never stored, and every visitor is identified by an anonymous daily-rotating hash. Available on Business and above. ## Ready to replace your analytics? Join thousands of developers who switched to privacy-first analytics. Set up in under 5 minutes.