# GhostlyX vs KISSmetrics

KISSmetrics is one of the original behavioural analytics tools, built around person-level tracking to attribute revenue to specific marketing channels and user journeys. It is designed for SaaS and e-commerce teams who need to understand what individual users did before they converted or churned. GhostlyX is a fundamentally different product: cookie-free aggregate web analytics that requires no consent banner, costs a fraction of KISSmetrics' entry price, and adds built-in uptime monitoring and spike alerts that KISSmetrics does not offer.

## At a glance

| Feature | GhostlyX | KISSmetrics |
| --- | --- | --- |
| Privacy & compliance |  |  |
| Cookie-free | ✔️ | ✖️ |
| GDPR compliant | ✔️ | ✖️ |
| No data sampling | ✔️ | ✖️ |
| Respects DNT header | ✔️ | ✖️ |
| Respects GPC header | ✔️ | ✖️ |
| Data sold or shared with third parties | ✔️ | ✖️ |
| Features |  |  |
| Real-time visitors | ✔️ | ✖️ |
| Uptime monitoring | ✔️ | ✖️ |
| Traffic spike alerts | ✔️ | ✖️ |
| Funnel analysis | ✔️ | ✖️ |
| Goal tracking | ✔️ | ✖️ |
| REST API | ✔️ | ✖️ |
| Scheduled email reports | ✔️ | ✖️ |
| CSV export | ✔️ | ✖️ |
| TV / big-screen mode | ✔️ | ✖️ |
| Open-source | ✔️ | ✖️ |
| Pricing & ownership |  |  |
| Script size | Under 2 kB | ~20 kB |
| Starting price | Free plan available | From $99/mo (Core plan, 500k events/mo) |
| Owned by | Independent | KISSmetrics (USA, independent) |
| Data location | EU servers | US servers |

## Why teams switch to GhostlyX

### GhostlyX advantages

- Cookie-free by default. No consent banner required.
- No personal data or individual user profiles collected.
- Starts free. KISSmetrics entry price is $99/mo.
- Script under 1.5 kB, significantly lighter.
- Built-in uptime monitoring with email alerts.
- Real-time visitor count and traffic spike notifications.
- GDPR-compliant without configuration or consent flows.
- Simple, single-page dashboard. No implementation project needed.

### KISSmetrics advantages

- Person-level tracking ties revenue to specific users and journeys.
- Revenue attribution across marketing channels.
- Nine built-in report types including cohort and A/B test reports.
- Native email campaign capabilities integrated with analytics.
- Long-established brand with deep SaaS and e-commerce heritage.

## Common questions

### What is KISSmetrics used for?

KISSmetrics is a person-level analytics tool designed to track individual user journeys from first visit to conversion or churn. It is built for SaaS and e-commerce teams who need to attribute revenue to specific marketing channels or user behaviours. GhostlyX is aggregate web analytics: no individual profiles, no cookies, and no consent banner required.

### Is KISSmetrics GDPR-compliant?

KISSmetrics tracks individual users by identity and uses cookies, which requires a valid GDPR legal basis and a consent mechanism for EU visitors. GhostlyX does not track individuals, sets no cookies, and requires no consent banner.

### How does KISSmetrics pricing compare to GhostlyX?

KISSmetrics starts at $99/mo for up to 500,000 events. GhostlyX has a free plan and paid tiers starting at $9/mo. KISSmetrics is positioned as an enterprise-adjacent tool; GhostlyX serves teams of any size.